2021 Event holders guide
WA Beer Week is back for 2021! The festivities will run from 4 to 13 June and will be a celebration of all things craft beer in Western Australia.
WA Beer Week is WA’s premier beer event and the perfect chance for breweries and venues to showcase their world class product or venue to the WA public and take advantage of WA Beer Week’s exciting event’s calendar and high media exposure.
Our aim for this year’s festival is to have truly bespoke events that capture the public’s attention and give them the opportunity to be a part of our fun and unique industry. The program will be heavily curated and we will be limiting the number of events to ensure less directly competing events.
We want great events! If your event does not offer something unique to the public it may not be accepted to the calendar. This is because; we want your events to succeed, and we want WA Beer Week to be a festival that the public recognises as exciting and worthy of their entertainment dollars.
The following information will guide you through registering an event and the benefits of doing so. However, registering an event is only the first step, much like brewing a beer the job isn’t complete until it is in the consumer’s hand. Publicity is the key.
- 16th April 2021 – Registrations close
- Week of 2 May 2021 – Event guide available (information below)
- Week of 2 May 2021 – Tickets on-sale via www.wabeerweek.com.au
- 4 to 13 June 2021 – WA Beer Week Festival
- Your event responsibly promotes the beer community within Western Australia.
- Events must be different from your usual offering throughout the year. For example, if you register a quiz night that your venue throws every week, there is a high chance it won’t make the festival calendar.
- West Australia is a truly unique corner of the world, so we want one of a kind events that showcase what makes it special. Those events that offer unique experiences in WA will be favoured.
- Venues participating must be supportive of the WA Beer community year round.
- We love our East Coast brewery brothers and sisters and welcome them to join in the WA Beer Week fun. However, in the spirit of WA Beer Week’s celebration of WA and great beer, we will be encouraging East Coast breweries registering for an event, to pair up with a WA brewery. This is a great opportunity for breweries to develop interstate relations, create fun collaborations, and gives WA Beer Week the opportunity to set itself apart from other beer festivals.
We conduct WA Beer Week in line with our charter, which you can find here.
Tips and Tricks
- Be inclusive – Let’s tap into those drinkers who haven’t yet started their WA beer journey and show them how good our WA beer community is.
- Be creative – Use the right side of your beer brain and create an event that will wow the crowds (Look to past WA Beer Week successes, Good Beer Week, etc for inspiration, but give them a tweak. We find that events that are repeated tend to not sell as well.)
- Be informative – When registering your event, make sure that you provide as much information as possible so that we can see the value you will bring to the WA Beer Week calendar.
To register your event please take note of the following:
1. Register your event through the WA Beer Week site. Make sure to include as much information as possible.
2. The WA Beer week team will review your submission and contact you if more details are required. We will notify of event inclusion or changes required within 7 days of registering your event, or 3 days past registration close, which ever comes first.
3. Your event information will be loaded for you into the ticket platform as submitted.
4. You will be sent an email asking you to enter/check your bank details before payments are sent.
5. You will have full access to your ticket platform event listing for making changes, adding content, checking ticket sales (you will receive weekly ticket sales summaries automatically) and printing/viewing attendee lists.
A registration fee of $250 will be collected for each event.
No per-ticket fees are collected from WA Beer Week
Ticket platform Fees: Online ticketing fees are in addition to the our registration fee. However, this fee is passed on to the customer as a booking fee. The fees collected are structured around ticket price and will be added on top of your listed ticket price. This fee is made clear to customers before their purchase is processed.
please note: We are currently negotiating with the ticket platforms for a better fee structure to benefit our ticket purchasers, the below information is correct but may change shortly.
Their fee structure is as follows:
.99c + 3.5%
Credit Card Fee: 2%
All free tickets/comp tickets are free of charge.
Once events are live on the ticketing platform you will have access to view and amend details. Should details not be entered all collect funds will be paid to WABA. Settlements to the event holders will be processed as soon as possible after bank details are received from event holders.
WA Beer Week and the WA Brewers Association (WABA) are not for profit organisations seeking to showcase the WA craft beer industry and enhance consumer awareness of fresh & local craft beer.
WA Beer Week is seeking financial support in the way of major and minor sponsorships in order to ensure the success of this event. This allows us to promote the event successfully throughout WA.
Think you can help? Please contact us at firstname.lastname@example.org. We can offer sponsorship opportunities at all levels and for any size organisation.
For the 2021 festival a guide will be printed and distributed showcasing the events. The guide will include general information about the week, editorial pieces on the state of beer in WA, event listings and calendar, contact information and location of Event holders and WABA members. Each event holder will be contacted separately to proof their information in the guide. More information to come on this feature soon.
We’re here to help make the week a success! The WA Beer Week team can be reached through: email@example.com
Alternatively, you can contact the following committee members at the following contact numbers:
General enquires, Event support and Registration
Chris Espie 0400 150 449
Sponsorship Queries, WA Beer Week Charter and philosophy discussion
Contact those above or Brendan Day 0438 555 961